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Jamba Juice Rewards Loyal Customers

Jamba Juice Rewards Loyal Customers


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Jamba Juice takes a hint from Starbucks and Panera, and creates a reward program

Although Jamba Juice has attempted to lure customers with scratch-off cards and free smoothies paired with gift cards, this new attempt at a rewards program is a little different.

The next time you grab a smoothie from Jamba Juice, you might be able to start a reward program, similar to the ones of Panera and Starbucks. After a test in 30 stores, the juice company will begin awarding customers with rewards points next year.

The “My Fruitful Rewards” program will involve guests registering their phone number at the point-of-sale touchscreen. They will then score reward points with every Jamba Juice purchase.

Although Jamba Juice has attempted to lure customers with scratch-off cards and free smoothies paired with gift cards, this new attempt is a little different. This isn’t just a "buy 10 get one 1 free" kind of deal. The program will be customized, and rewards will be based on personal behavior. In turn, Jamba will gain information about individual customers, and use that information to develop new promotions and ideas for products.

Jamba Juice’s program is not a new idea in the food service industry. Starbucks and Panera both incorporate the scheme into their business. Regular Starbucks visitors are offered free refills and free food or drink items as thanks for their business. Panera has a similar program, offering free bakery items and the occasional invitation to special events to customers.

Will the program increase profit for Jamba Juice? If the success of Panera and Starbucks tell us anything, Jamba Juice should see positive feedback from the new venture.


Jamba Juice Debuts New Jamba Insider Rewards Customer Loyalty Program in Stores Across the Nation

EMERYVILLE, Calif. , Feb. 19, 2014 /PRNewswire/ -- Jamba Juice Company (NASDAQ JMBA), a leading healthy, active lifestyle brand, today unveiled its new Jamba Insider Rewards™ customer loyalty program in stores nationwide. Now, typing a simple phone number entry on an easy-to-use touchscreen allows Jamba Juice® guests to conveniently earn rewards, personalized offers, and free products without the need to carry a rewards card at every point of sale.

"Using the latest in innovative web, mobile, and touchscreen technology, Jamba Juice is endlessly committed to amplifying the consumer store experience," said Julie S. Washington, senior vice president and chief brand officer, Jamba Juice Company. "Here at Jamba Juice, we're both delighted and proud to launch Jamba Insider Rewards™, a program that goes beyond most current corporate loyalty offerings today by providing consumers an open, cloud-powered rewards approach in a way that is modern, intuitive, personalized and void of your typical plastic card hassles at checkout."

Once registered, Jamba Juice lovers will immediately begin to blend in gratifying rewards with their already planned food and beverage purchases, including, but not limited to:

  • $3 Off next purchase with online Jamba Insider Rewards™ account activation
  • $3 Off for every 35 points earned (1 point earned for every $1 spent)
  • Free birthday smoothie or juice
  • Personalized offers via email or text such as percentage off coupons, free food item with a smoothie or juice purchase, and $2 off freshly squeezed juices coupons

Powered by Spendgo, the Jamba Insider Rewards™ loyalty program tracks customers' reward points through the simple entry of a ten-digit telephone number on a touchscreen pad at the point of purchase and sends real-time alerts of available rewards and surprise offers such as a free boost with smoothie purchase. The program enables custom rewards based on an individual's previous purchase behavior, making the program not only convenient, but also tailored to their buying habits and favored menu items. The program was piloted in select stores last year and witnessed double-digit percentage participation rates well above industry averages.


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Jamba Juice Debuts New Jamba Insider Rewards Customer Loyalty Program in Stores Across the Nation

EMERYVILLE, Calif. - Feb. 19, 2014 // PRNewswire // - Jamba Juice Company (NASDAQ JMBA), a leading healthy, active lifestyle brand, today unveiled its new Jamba Insider Rewards&trade customer loyalty program in stores nationwide. Now, typing a simple phone number entry on an easy-to-use touchscreen allows Jamba Juice® guests to conveniently earn rewards, personalized offers, and free products without the need to carry a rewards card at every point of sale.

"Using the latest in innovative web, mobile, and touchscreen technology, Jamba Juice is endlessly committed to amplifying the consumer store experience," said Julie S. Washington, senior vice president and chief brand officer, Jamba Juice Company. "Here at Jamba Juice, we're both delighted and proud to launch Jamba Insider Rewards&trade, a program that goes beyond most current corporate loyalty offerings today by providing consumers an open, cloud-powered rewards approach in a way that is modern, intuitive, personalized and void of your typical plastic card hassles at checkout."

Once registered, Jamba Juice lovers will immediately begin to blend in gratifying rewards with their already planned food and beverage purchases, including, but not limited to:

  • $3 Off next purchase with online Jamba Insider Rewards&trade account activation
  • $3 Off for every 35 points earned (1 point earned for every $1 spent)
  • Free birthday smoothie or juice
  • Personalized offers via email or text such as percentage off coupons, free food item with a smoothie or juice purchase, and $2 off freshly squeezed juices coupons

Powered by Spendgo, the Jamba Insider Rewards&trade loyalty program tracks customers' reward points through the simple entry of a ten-digit telephone number on a touchscreen pad at the point of purchase and sends real-time alerts of available rewards and surprise offers such as a free boost with smoothie purchase. The program enables custom rewards based on an individual's previous purchase behavior, making the program not only convenient, but also tailored to their buying habits and favored menu items. The program was piloted in select stores last year and witnessed double-digit percentage participation rates well above industry averages.


Dunkin&rsquo Donuts

Free drinks at Dunkin&rsquo Donuts are well within reach through the DD Perks program.

If you&rsquod rather participate in the loyalty program of a coffee chain with published value, be sure to join Dunkin&rsquo Donuts&rsquo DD Perks program. You&rsquoll earn 200 points for joining and can bank 5 points per dollar spent on food and beverage items at participating locations. Whenever your balance hits 200 points, you&rsquoll earn a free beverage coupon valid for 90 days from the date of issuance. You&rsquoll also enjoy a free beverage on your birthday. These coupons are good for a complimentary iced/hot coffee, tea, latte, hot chocolate or Coolatta in any size. Naturally the exact value of this reward depends on what free item you get, but since you&rsquore basically getting a free drink for every $40 you spend, your return could easily be 10% or even higher.

The only catch with the program is that you must register and then use a DD card to earn points regular purchases with cash or credit cards will not count. In addition, any point balances of less than 200 points will expire after a year of inactivity, so keep both of those things in mind when signing up for the program.


5 Steps to Get More Customers to Join your Rewards Program

So you’ve launched a rewards program but it’s not getting traction. Maybe you’re just starting out and you’re scratching your head about what to do next. How do you make sure you have most of your customers joining your platform? Here are five foolproof ways to increase customer signups to your loyalty program.

First of all, why should you even care about maximizing client signups? TechnologyAdvice found that 82% of consumers are more likely to shop at a business that offers a rewards program. On top of that, you have their info to continue to market to them and bring them back in, and they can respond directly with feedback. Opening up this two-way line of communication significantly improves the customer experience which translates to happier, loyal customers.

1. Reward right from the start

Dunkin’ Donuts gives free drinks for birthdays and every $40 spent.

Let’s start with the reason why a customer should join the program. The best way to collect a client’s info is to offer them something that they want, right then and there. Free small items or a dollar discount are the best options – the key is to make it worthwhile. Ask yourself, would you sign up for that incentive?

Unsurprisingly, most people report that they join rewards programs to save money or receive discounts. You’ll want to ensure that the rewards are enticing and that the first reward is easy to reach if you don’t have a welcome bonus. A free birthday gift or a shot at an instant prize works well too!

2. Make it easy to join

Sweetberry Bowls allows customers to sign up in their rewards app.

Now that you’ve figured out what you’re offering for signup, you need to know how customers are going to sign up. Here’s the best advice: Keep It Simple Stupid. Don’t confuse people – make it incredibly easy to join. Allow customers to sign up through text or have staff enter their info into a computer. Take it to the next level and use software that allows customers to register through your own mobile app or tablet app. Studies found that 59% of customers are more likely to join a rewards program with a mobile app !

Whatever you choose, don’t wait for the customer to sign up after they leave your store. Make sure they provide their info right at the register, otherwise they may n ever do it at all.

3. Give your program personality

Name your rewards program and give it a distinguished look.

The signup process is in place and it’s finally time to tell your customers about it. Where do you start? Take some time to think about the branding, colors, and language that will be used when promoting the program. You’ve heard of catchy programs like Air Miles, Sephora’s Beauty Insider, or Ulta’s Ultamate Member. This consistent branding helps customers recognize your business’s rewards and differentiate it from the rest. Free design tools like Canva and Piktochart do the heavy lifting for you.

4. Promote, promote, promote

Jamba Juice advertises their rewards right where the customers sip smoothies.

Get the word out! Share your promo graphics on your website, social media, email newsletters, and deck out your store. You can hang up printed posters, table tents, or banners, and give out flyers or brochures. Consider adding a section to your site that overviews the program perks. Remember to include a Call to Action to prompt customers to sign up, like linking a sign-up page or offering a “text to sign up” keyword.

5. Train your staff to pitch the program

Staff should get every customer excited about the loyalty program.

Staff can have the greatest impact on whether or not people will join your program. It’s worth scripting the pitch to ensure that every team member tells every customer about their benefits. The chat could be as simple as, “Do you have any rewards to redeem today?”. Educate your crew about how customers sign up, what they get for signing up, and other perks like reward levels and the birthday gift. Consider hosting a friendly competition to see who can register the most customers. Even if you don’t have the resources for professional ads, having your staff hype up the program will improve usage dramatically.

Summary

To wrap it up, follow these steps to ensure that every customer that walks into your store will be loyal for life:

  1. Give your customers a reason to join with rewards they actually want
  2. Make signup as simple as possible
  3. Use consistent branding and language in promotions
  4. Aggressively advertise your program online and in-store
  5. Prepare your employees to push signups

What to Read Next:

Check out this AllBusiness post for more ideas on how to sell your loyalty program to your customers.

Already ahead of the game and have an established community of loyal customers? Find out how to leverage your existing clients for growth here.

Want more info on how a customized loyalty program can elevate your business? Get in touch!


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Jamba Juice just changed its name — here's why

Jamba Juice, the quick service chain known primarily for its sugary smoothies, has a new look, new menu items and — most importantly — a new name.

On Thursday, the California-based pit stop for cold, fruity drinks announced some big changes that will affect stores nationwide.

For starters, Jamba Juice has officially dropped the word "juice" and will now just be known as Jamba — a nickname that was apparently coined by regular patrons over Jamba's 30 years in business.

"We’re proud to have launched the smoothie and juice category three decades ago and can’t wait to join our guests’ wellness journey for decades to come," Jamba’s President Geoff Henry said in a prepared statement.

While just saying "Jamba" may take some getting used to for many, the company's branding team said the new moniker better reflects all of the menu items it will be offering, and not just the drinkable ones that have previously received a bad rap for being too sugary and not very healthful.

This week, the chain started rolling out an expanded menu — adding bowls and "fun size on-the-go-bites," to its existing repertoire of smoothies, juices, breakfast sandwiches and oatmeal. Customers can now also savor items with new trendy ingredients, like the Vanilla Blue Sky Smoothie and Bowl, which have a very Instagram-worthy blue color from powdered spirulina (a blue-green algae that's rich in several vitamins and minerals).

More new dishes and drinks will roll out throughout 2019, including other plant-based and reduced-sugar options, updated breakfast foods and seasonal products. The revamped menu also has a returning item: the Watermelon Breeze Smoothie because, hello, it's basically summer.

But the chain isn't stopping at a modernized menu or shortened name. Beginning this summer, all new Jamba locations will have a new interior and storefront logo inspired by the chain's original store in San Luis Obispo, California. Customers can expect to dive into their non-juicy Jamba food surrounded by lots of light wood, bright colorful accents and display boxes filled with fresh ingredients.

Like Starbucks, the chain also has a smartphone app that allows customers to order ahead for quick pickup and receive perks through an online loyalty program.

Of course, Jamba isn't the first store to make headlines with a new name. In January, the coffee and doughnut brand Dunkin' Donuts became just Dunkin.' And, though it turned out to be a publicity stunt, IHOP switched the "P" to a "B" for a stint to promote its burger offerings in 2018.


Closing thoughts

As you can see, there are so many restaurants out there that offer rewards and loyalty programs.

We talk about rewards programs and loyalty clubs a lot here on Money Pantry. And that’s because they’re an easy way to save money and get your hands on freebies.

Even if you don’t eat out that often, they’re still worth joining, as you get all of those great benefits.

So, look for your favorite restaurants in our list, and sign up for their loyalty program, app or eClub.

And, if you know of a great restaurant reward program that we haven’t mentioned above, then make sure to leave it in the comments section below.

We love hearing about the great programs that are out there and sharing them with our readers.


Watch the video: Potbelly Partners with LevelUp to Power Restaurant Loyalty and Engagement Solution